Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022
The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.
How will marketers and communicators achieve user growth in 2022?
Building audiences has always been a challenge, but in the current fractured media landscape finding your target audience is a crucial ability for organizations of all sizes. With the departure of third-party data and the increasing competition for eyeballs online, your message will have to work harder than ever to stand out.
That’s why opportunities like the metaverse are getting so much attention heading into the new year. Early adopters stand to see big benefits from capturing audiences that are still developing on new digital platforms.
It’s an exciting opportunity, according to Cheryl Gresham, the new CMO for Visible, a Verizon company. We caught up with her recently as she gets started in her new role where she joins from her previous role as U.S. head of marketing for TikTok. Here’s what she had to say about what’s next for creating scale and growth in 2022:
PR Daily: What are the biggest changes in media that must be tracked headed into 2022?
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