Brian Fanzo on NFT FOMO and his Disney keynote

“Fear of missing out drove some of the initial NFT investments we saw last year,” says Brian Fanzo, who is hosting Ragan and PR Daily’s Social Media Conference at Disney World this Sept. 21-23

“That spending has pulled back in light of everything from the war in Ukraine to threats of recession,” he says. “But a time like this also lets creators and brand marketers double down on what is working.”

For example, Fanzo attended a conference last week that included special access for NFT holders.