How to score goals from real-time data

The World Cup tournaments hit media and social feeds like a tornado, tearing up traditional structures, bending culture out of shape and scoring attention globally. The World Cup is a media juggernaut with over 30,000 UK media articles about the event in summer 2018 alone, generating over 7 million social media likes, comments and shares.

And like the perfect storm this year, the World Cup lands in the run-up to Christmas. On Sept. 20, NewsWhip and Red Consultancy will share findings from a proprietary report with unique data sets, insights and recommendations at how comms professionals should plan for this with a glimpse at historical media and social data around previous tournaments.