PR Daily’s Top Agencies Awards Spotlight: Dittoe Public Relations shines with LGBT campaign
Dittoe shone in 2021 with campaigns like Not Another Second, a LGBT effort with more than 160 media placements. The boutique agency grew annual revenue by 19% in 2021, adding 28 new clients despite the hardships of the pandemic, earning a nod as a Boutique Agency of the Year in PR Daily’s Top Agencies Awards.
With a “laser-focus” on its areas of expertise, Dittoe aimed to carve out a strong place among boutique agencies this year. Throughout 2021, annual revenue increased by 19% over the last year. Dittoe added 28 new clients to its roster, in addition to expanding scopes and monthly retainer fees with seven existing clients. To date, the agency has 40 clients on its roster. It makes 95% or higher client retention a significant goal, backed up by quarterly bonuses for staff, and has achieved such each quarter.
In addition, Dittoe increased its average monthly retainer fee by 15% in the last year and more than doubled the size of the dedicated social media team since October 2020. Today, Dittoe PR employs 33 people, a 20% increase in hands organized during the pandemic and remote work.
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