How Lockheed Martin keeps it simple on social media
Despite a complex audience, a streamlined approach yields results for Lockheed Martin.
A unified, integrated content plan among internal and external communications teams is key to reaching target audiences.
Lockheed Martin Director of Digital Communications John Yembrick shared his insights Wednesday at the Ragan Communications Strategic Communications Conference at Microsoft Headquarters in Redmond, Wash.
Yembrick said a customer-driven simple message works with all audiences and can help drive engagement.
Before Yembrick joined the defense company, he said Lockheed Martin approached messaging with many social media posts which wasn’t leading to engagement.
“We have four business areas at Lockheed Martin,” Yembrick said. “And each business area has their own communications team with different priorities.”
Lockheed Martin’s John Yembrick speaks during Ragan Communications Strategic Communications Conference. (Photo used with permission from Erin Patrick).
He told attendees that the messages sent from different departments wasn’t consistent and were reaching only a fraction of its intended audience.
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Tags: external communications, internal communications, Lockheed martin, social media
