Social media updates and new features to know this week
Including LinkedIn, YouTube, Instagram and more.
Welcome to a new week of updates. LinkedIn’s new “Seems like AI slop” feedback button has already changed what people are seeing across their feeds.
Hari Srinivasan, the platform’s chief product officer, says that more than 1 million people have used the button since LinkedIn launched it a couple weeks ago.
Now, if a post gets enough of those reports, the person who published it may see a notice in their Post Analytics telling them that readers think the content feels like AI.
One report doesn’t hurt a post’s reach and LinkedIn uses several signals before deciding how content gets distributed, Srinivasan said. But users are reporting 40% fewer views of content classified as AI slop compared with a few weeks ago.
The change isn’t to punish people for using AI, Srinivasan said, but to reduce repetitive, low-quality content and encourage more original posts.
Here’s what else is new.
LinkedIn is also adding an AI tool that helps marketers turn longer event recordings into bite-sized content.
After a LinkedIn Live event ends, the tool can sort through the content to automatically find strong moments, quotes and announcements from the recording and recommend them as short video clips.
It can also create chapters that divide the full recording into sections, making it much easier for viewers to jump to the parts they care about.
Users will be able edit both the clips and chapters before publishing them, LinkedIn says.
YouTube
YouTube is simplifying how users see and manage claims against their videos.
The Copyright section in YouTube Studio will now be called Claims, and it will show both copyright issues and claims involving AI-generated versions of someone’s face or voice in one place.
Creators can then clarify whether they had permission, the content was parody or in the public interest, AI wasn’t actually used, or the person making the claim doesn’t appear in the video.
They’ll also show who filed the claim and whose likeness they say was used.
YouTube is additionally expanding its Stations feature beyond music to videos.
Instead of choosing individual videos, viewers can drop in and watch a continuous feed, similar to a TV channel. They can also chat with other viewers in real time as they watch.
YouTube originally tested Stations with a small group of music artists. Now it’s adding creator videos, media channels, podcasts and additional music artists. Stations can be accessed across mobile, desktop and TV.
Instagram added some new tools to Edits that should make it easier to organize and reuse content.
Users can now reorder project folders by holding and dragging them, which is useful for people juggling several videos at once.
They can also save their favorite text and caption styles so they don’t have to recreate the same look for every video.
Edits is also adding better templates, including support for overlays and the ability to lock certain clips in place.
X
X is rolling out an updated X Chat message composer with a cleaner look and several small improvements that should make DMs faster to use.
The update adds new controls and vibrations for voice messages, smoother animations and better drafts.
If you start writing a message and attach a photo or other file, X will now save that attachment with the draft instead of only saving the text.
Users also no longer have to wait for an attachment to finish processing before sending the message.
The platform is also making it possible to manage ad campaigns through AI tools like ChatGPT or Claude.
The new X Ads MCP connects an advertiser’s X campaign data to an AI assistant. Marketers can then use plain-language prompts to create campaigns, review performance and get suggestions for improving ads without doing it inside X’s ad platform. This feature is now available through an X Developer Platform account.
Courtney Blackann is a communications reporter. Connect with her on LinkedIn or email her at [email protected].
