Organizations invest in public relations for a variety of reasons,
including social communications, brand activation, media relations and
When it comes to issues management, perhaps no family has to mitigate damage to its business reputation like the Bluths in “Arrested Development.”
With the recent announcement that “Arrested Development” is returning for its fifth season, here are
five lessons PR pros can learn from the hit show:
1. Develop content.
One trend the industry has seen in recent years is the call for increased
In a world where consumers wake up in the morning and immediately check
their phones, organizations are producing more consumer-facing content to
build brand recognition and establish credibility with their audiences.
Bob Loblaw, one of the Bluth family lawyers, understands the importance of
maintaining a steady stream of content on his blog, the Bob Loblaw Law
Blog, to keep current and prospective clients in the know:
2. Choose your words carefully.
The content you provide to consumers is only as good as your messaging.
Every brand has a story, and it’s important to deliver the right message to
the right audience at the right time.
Aspiring actor Tobias Funke is a perfect example of someone who is
constantly misunderstood due to his trouble with word choice and delivery:
There’s also the literal doctor, who is never clear when he delivers news:
3. Make sure clients are media trained.
Before stepping in front of a camera, it’s crucial that the interviewee has
been properly trained and briefed with approved messaging.
Whether it’s a television interview or a press conference, take the time to
talk through the opportunity details and practice speaking key messages
with your client.
Bring PR enlightenment to your team and become a hero.]
The last thing you want to do is handle an interview like G.O.B., who was
being questioned for the disappearance of a senior citizen he had “lost”
while performing an illusion (not a magic trick):
4. It’s all right to not know the answer.
When responding to media inquiries, silence isn’t always negative. As PR
pros, we don’t always have an immediate response. In these scenarios, if
you plan to respond, it’s best to wait until you have all of the
information necessary to craft a message before moving forward with a
Lucille Bluth might have used a more respectful tone, but she had the right
5. Keep up with trends.
With the evolution of social media, trends can come and go in a matter of
minutes. The brands that make the biggest impact on their audience are the
ones that respond in real time with creative, engaging content. If you wait
too long, your voice will be lost in the crowd of other brands that were
late to the party.
It’s safe to say Lindsay Bluth and her former classmate Roger Danish have
had trouble staying with the times since graduating high school:
Aside from learning the Korean word for “hello” and that there’s always
money in the banana stand, if you look closely you’ll find some valuable
takeaways from one of television’s most dysfunctional families. And if
you’re having trouble seeing the connection, you’ll at least have a few
Greyson Feurer is an account executive at
Largemouth Communications. A version of this article originally appeared on
the agency’s blog.