Writing thought leadership on behalf of an executive or client can be a tricky task. You may not be an expert in the area they are. You might struggle to figure out what’s unique or different, what will make their thought leadership stand out from the crowd. But properly crafted thought leadership can indeed elevate a person’s profile and serve the overall interests of the organization.
You just need an efficient system for gathering information and crafting thought leadership that resonates.
During Ragan’s recent Writing & Content Strategy Conference, Rhea Wessel, author of “Write Like a Thought Leader” and founder of The Institute for Thought Leadership, presented her 5-step Story Framing System to help create stand-out pieces.