A 6-point checklist for creating online visuals

In this era of the short attention span, visual elements are vital to online branding and communication overall. Try these approaches to help yours grab your audience’s attention.

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For starters, visuals boost retention rates by 42 percent, so if you want your brand to be remembered on social media, use images—but not just any images.

Your fans have short attention spans, less than 10 seconds. Use images and graphics that grab your fans’ attention and make them remember and want to interact with your brand.

Read on for six tips to keep in mind when creating engaging social media graphics:

1. Use white space.

Sounds simple enough—it’s the blank space of an image, ad, infographic, etc.—but what is too much or too little? Too little, and your visual could overwhelm the viewer. Too much, and it’s boring.

Make sure you have a good balance without trapping too much white space. Cleaner, simpler visuals tend to have more white space.

2. Don’t go overboard with color.

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