Social Media A beginner’s guide to SEO Not sure what people mean when they talk about search engine optimization? Don’t sweat it. We’ve got an easy breezy guide for you. By Michael SebastianJuly 9, 2012 SHARE Ragan Insider Premium Content Once you’re all caught up, check out PR Daily‘s ongoing series “SEO for PR”: • 6 ways to make your press release search friendly • Google’s ‘Penguin’ update could affect your search results • PR teams can boost SEO (and sales) through Twitter: Here’s how To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.