With a few easy-to-follow guidelines—like these for CEOs on social media—the Internet could someday be a happy place.
Luckily, there are people like marketer Eric Welke to keep us in check.
“Social media is a powerful tool just as the traditional media,” Welke writes in a recent blog post. “Because of this, you need to use it to bring the positive change other than hatred. Therefore, your messages should aim at promoting peace, international integration and understanding between parties.”