When people ask what I do, I say public relations for alcohol. I’m sure many think I just drink all day and tinker around. OK, sometimes. But in all seriousness, I consider myself a fantastic publicist, and yes, I say publicist. I’m not ashamed. For those naysayers out there, it’s considered one of the hardest jobs in the U.S.
Public relations is about perception. It’s all about how one perceives the topic of conversation and approaches the situation that enables a publicist to “sell” a product. Wikipedia defines a publicist as “a person whose job it is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album.”