Social Media A Facebook follower is worth how much? According to this infographic, the value of one Facebook account is worth about four shares of the now publicly traded social network. By Michael SebastianMay 22, 2012 SHARE Ragan Insider Premium Content Meanwhile, the average user’s Facebook account is worth $115.43, according to an infographic from marketing agency Kuno Creative. It’s all in this infographic: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.