A guide to brand building on Pinterest and Tumblr

These social media darlings require a different approach from Facebook and Twitter. Here’s how to get started engaging audiences on these platforms.

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Pinterest is, of course, the current darling of social media, a social network in which its users “pin” images to “pinboards” along with brief comments. Tumblr is an easy breezy blogging platform ideal for photo sharing. It recently hit 20 billion posts.

As more companies and brands move to communicate within these media, we’ll need to rethink (once again) the way we write and present content to gain maximum traction.

As always, when determining whether to create an official presence for your brand in a new medium, you need to determine if it’s the right time to make the move.

Consider these questions before you make that decision:

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