A guide to creating outstanding infographics

The visuals aren’t just popular among marketers: Brand managers say that infographics have the highest engagement of all images. Here’s how you can make your own.

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Visual content marketing is here to stay, and infographics are a hugely important part of that equation.

When asked what kinds of visuals marketers planned to use most frequently in 2017, Vennage reports that more than 30 percent of respondents identified infographics, trailing only stock photos.

In that same study, more respondents (41 percent) identified infographics as having the highest engagement of any type of visual.

So, now that you know you should be creating infographics, the question becomes how you can do it effectively.

Ervin & Smith lay out five steps to follow in their infographic, “5 tips for making great infographics.” They are:

1. Find the story.

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