A guide to successfully investing in paid advertising

Paid ads on Google, Facebook and Instagram can help build brand awareness, but you must have a solid game plan. Consider these pros and cons for each platform when deciding which to use.

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This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Find out everything you need to know about using paid ads to promote your small business.

1. Google paid ads

Let’s start with the most obvious one, Google! According to Statista, “in November 2016, Google was ranked first amongst the most visited multi-platform web properties in the United States with 246 million U.S. unique visitors and a market share of 63.4% among the leading U.S. search engine providers.”

Regarding Google’s paid advertising:

· Google has tracked 4 billion store visits from ad clicks.

· 39.6 percent of those Global Search Ad clicks come from desktops, and 48.9 percent comes from smartphones.

· The clickthrough rate for mobile search ads on Google’s first place is 27.7 percent.

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