The Public Relations Consultants Association (PRCA) and Pearson in Practice, a division of the global firm Pearson, unveiled an apprenticeship program for the PR industry that will reportedly include roughly £1.2m from the British government.
The program is designed to provide non-gradates with “a clear, structured and industry recognized career path into the industry,” according to PRCA.
Simon Francis, a PR professional in London, celebrated the announcement.
“Today is a landmark day for the PR industry,” he wrote on his blog. “Today sees the single most important development in the industry since the social media revolution.”