A letter to public relations students

At first, PR might seem like a trying career. If you commit for the long haul, however, you’ll learn that few other professions offer as much as this niche. The outgoing PRSSA veep explains why.

Ragan Insider Premium Content
Ragan Insider Content

This article was originally published on PR Daily in June 2016.

As many PR pros might prefer—I’ll keep this letter short, sweet and to the point.

A typical PR executive might not be known for making big bucks. Although some vocations—such as software programming or engineering—have more fiscally rewarding entry-level positions, they lack the certain je ne sais quoi that makes PR the best preparatory profession for learners and leaders.

If you haven’t done so already, here’s why you should immerse yourself in a public relations education:

Seeing change through narrative

Many PR pros are perfectly equipped to bring about significant change in the many communities we populate. As ambassadors, we aren’t just members of the working world, we’re a driving force behind trends, cultures and the interpretation of societal issues.

RELATED: New tactics to incorporate storytelling into your everyday writing.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.