A man and his blender: The power of the “Will it Blend?” campaign

Couldn’t make it to Ragan’s Corporate Communicators Conference in Chicago? Follow our live blog throughout the day for hot tips from a stellar line-up of speakers.

Ragan Insider Premium Content
Ragan Insider Content

George Wright– @wrightorama –on Twitter, and creator of the “Will it Blend?” campaign, shows the Ragan audience how to whip up a powerful campaign.

Have you ever wondered if a blender can take on golf balls? George Wright has.

Blendtec’s wildly successful campaign shows off its powerful blenders in a creative, compelling and exciting way. Within the first week of launching “Will it Blend?”, the campaign scored one million views.

So how did Blendtec do it?

The audience

The strategy

Key components

Why was WIB successful?

WIB results

It doesn’t end after the success

And yes, it will blend.


Michael Smart– @MichaelSmartPR on Twitter—Principal for MichaelSMARTPR, shares hot tips for winning over journalists, customers and your bosses.

The media’s most common complaints about PR writing:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.