A marketer’s guide to data mining

Though many argue information comes in all shapes and sizes, a recent report says big data trumps all. Here’s where to focus and how to extract insights from the information you already have.

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Big data can be the solution to even your most complex marketing woes.

Consumer behavior, revenue reports, brand awareness and social media analytics are only some of the big data that marketers frequently track.

Though most marketing pros are aware of the power of measurement, many struggle to turn those statistics and figures into an opportunity to expand — or improve.

Instead of glossing over your next consumer insights report, consider its potential value and dig in.

A Paladin white paper dissected the importance of data in today’s marketing strategies:

Knowing the intricacies of your customers, their behavior, how they use your products, how well they know your brand and how they perceive it provides total insight into your current success and potential for growth.

Here are some highlights from the white paper and how to use various metrics to your organization’s advantage:

Use data to expand

Paladin suggests 54 percent of digital marketers named the all-encompassing term “big data” as a top priority in 2015. According to the white paper, however, big data doesn’t do much of anything — unless you know how to use it.

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