Based on my completely unscientific observations of the myriad people I’ve come into contact with on a semi-regular basis, here they are:
1. Real people don’t “do” social media like we do.
By “we,” I mean people like you and I (or at least, like I used to be) who are on social media all the time.
2. The PR world is full of smart people who aren’t “out there.”
So, if they’re not “out there”—either by blogging, tweeting up a storm, or engaging in similar online activity—does that mean we should discount them simply because we don’t see them?
3. There are also many idiots.