A Reddit cheat sheet for PR and marketing pros
Catch up quickly on the ins and outs of the immensely popular ‘front page of the Internet.’

Luckily, Prestige Marketing has developed a Reddit marketing field guide—a cheat sheet in infographic form. Among other insights, it identifies the most common Reddit user as young (18-24), college educated (55 percent), and “skeptical.”
It also unlocks the mystery of “upvoting” (stuff that’s awesome) and “downvoting” (blatant advertising). So it’s up to you not to try to be clever but to actually be clever.
RELATED:10 intriguing facts about Reddit
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