A Reddit primer for PR and social media professionals

You’ve heard of this massively popular site, but how much do you know about it? Don’t fret or look any further. We’ve got the basics for you.

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Fear not!

This is the first of three stories on Reddit; they are designed to help make the site a little less intimidating and put you a step ahead of your competition.

What is Reddit?

Reddit is a place to share interesting things from all over the Internet. Other users can vote to promote or comment on content that is interesting to them. Content with the most “up votes,” as they’re called, will eventually find its way to the front page for all to see.

What does Reddit mean?

The word “Reddit” is a play on words. “I read it on Reddit.” Simple and clever. It is also the Latin word for render, which can mean “to submit for consideration or approval.”

What is a Subreddit?

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