A to-do list for the PR industry

As the media and online landscapes change, so must public relations mindsets and tactics.

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The public relations industry’s to-do list is no different, and the long-term goals should be focused on improving the industry’s reputation. It’s a contradiction: We manage the reputation of our companies and clients but have difficulty managing our own.

Here’s a list of goals for the PR industry to put on its to-do list to advance the profession:

Julia Sahin is a PR and corporate communications graduate student at NYU and a PR consultant.

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