Marketing

Ad agency gets creative with the ‘Stanley Steemer Guy’

If you thought the Pine-Sol lady had the cleaner market cornered, check out this ‘hero.’

By {/%BYLINE%} {%AUTHOR%}Susan Young{/%AUTHOR%} {%TITLE%}Ad agency gets creative with the ‘Stanley Steemer Guy’ {/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Resource.ashx?sn=stanleysteemerguy{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Marketing{/%KICKER%} {%CATEGORIESID%}1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e{/%CATEGORIESID%} {%CAPTION%}If you thought the Pine-Sol lady had the cleaner market cornered, check out this ‘hero.’{/%CAPTION%} {%BODYCOPY%}From our file marked "bet you can't top this" comes a brilliant (and fun) series of spots showcasing a most engaged Stanley Steemer Guy. The segments were created by ad agency Young, Laramore. The goals: Give life to the seemingly mundane floor cleaning company while marketing their expansion into the tile-cleaning arena. Watch this guy in action as he tries to “identify” some suspicious stains in a frat house. {/%BODYCOPY%} {%ID%}8259{/%ID%} {%DATAID%}be55eedd-efb8-4b76-9a2c-44484b9e207b{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}5/13/2011 6:00:04 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/8259.aspx{/%LINK%} {%BYLINE%}
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The segments were created by ad agency Young and Laramore.

The goals: Give life to the seemingly mundane floor cleaning company while marketing their expansion into the tile-cleaning arena.

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