Good morning, PR pros:
Here are today’s top stories:
Adidas UK missteps with automatic Twitter replies
Adidas UK launched a Twitter campaign to promote the launch of its Arsenal jersey. Social media users who tweeted #DareToCreate or liked the marketing tweets got an automatic reply from @AdidasUK with a photo of the jersey customized with the Twitter handle. The campaign lasted one day before it was hijacked by Twitter accounts with anti-Semitic and racist handles.
Why it matters: Andrew Bloch, founder and managing partner of PR agency Frank, tweeted an important lesson for communicators:
— Andrew Bloch (@AndrewBloch) July 2, 2019
Don’t open your social media efforts to conversation and creativity unless you’re monitoring the activity for trolls and are prepared to roll with internet users’ sense of humor (looking at you, Boaty McBoatface).
- Ryanair’s attempt to mock British Airways online backfires
- Amazon stirs social media pot with tongue-in-cheek hashtag
- 3 ways MSNBC optimizes social media to handle crises
PR DAILY VOICES
A recent Muck Rack survey revealed that most reporters (83%) are on Twitter and 38% say they’ll use it more next year, but the overwhelming majority (93%) still want PR pros to email them their pitches.
Instagram highlights relationships with ‘chat’ sticker
Instagram unveiled a new sticker for its Stories feature, which enables users to invite their followers to a group chat. Though your followers can request to join the chat, you ultimately select the group’s members.
Why you should care: Savvy pros might use this new feature as a type of “digital focus group,” selecting passionate fans to voice their opinions—but most brand managers won’t use it. Instead, it underlines social media platform’s emphasis on relationships, which means your content and engagement strategy must be excellent if you hope to show up on users’ timelines.
- Infographic: How to feature your organization in Instagram Stories
- 4 ways to make a splash on Instagram
- 6 ways to tell better visual stories on Instagram
The psychological theory of smiling to make yourself happier might not hold water, according to a recent NPR report. That’s not to say you shouldn’t do it in front of your executive or client.
Nestlé debuts recyclable wrapper
On Wednesday, Nestlé launched its YES! snack bars wrapped in recyclable paper. It’s a step toward the company’s commitment to make all its packaging recyclable or reusable by 2025.
Impress your boss: The time has come to evaluate your organization’s sustainability goals and efforts against your competitors. Corporate social responsibility has always been a PR best practice, but it’s becoming more crucial to retaining consumers who want to believe in brands’ missions.
- McDonald’s announces end of plastic straws in the UK and Ireland
- Starbucks offers $10M for an idea to recycle or reuse its cups
- Report: Consumers want organizations to lead with values
WHAT YOU SAID
We asked you to weigh in on the future of influencer marketing, but many of you say you aren’t using these powerful online connections. Is it time to reconsider?
How will your spending on influencer marketing change in the coming year?
— Ted Kitterman (@tedkitkat) July 2, 2019
What’s your favorite way to unwind? Tell me (@bekiweki) in my Twitter poll and tweet me your thoughts under the hashtag #MorningScoop.
— Beki Winchel (@bekiweki) July 3, 2019
PR Daily will close for Independence Day celebrations and be back in action Monday, July 8. The Morning Scoop will continue next week. Until then, celebrate with a 4th of July barbecue—or a patriotic cocktail.