Adidas’ Twitter gaffe, Instagram’s ‘chat’ sticker and Nestle’s recyclable wrapper

Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.

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Good morning, PR pros:

Rooms in Taco Bell’s pop-up resort are sold out, but in some locations, burritos might be as well: The chain is facing a tortilla shortage and consumers aren’t happy.

Here are today’s top stories:

Adidas UK launched a Twitter campaign to promote the launch of its Arsenal jersey. Social media users who tweeted #DareToCreate or liked the marketing tweets got an automatic reply from @AdidasUK with a photo of the jersey customized with the Twitter handle. The campaign lasted one day before it was hijacked by Twitter accounts with anti-Semitic and racist handles.

Why it matters: Andrew Bloch, founder and managing partner of PR agency Frank, tweeted an important lesson for communicators:

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