Adidas’ Twitter gaffe, Instagram’s ‘chat’ sticker and Nestle’s recyclable wrapper

Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.

Good morning, PR pros:

Rooms in Taco Bell’s pop-up resort are sold out, but in some locations, burritos might be as well: The chain is facing a tortilla shortage and consumers aren’t happy.

Here are today’s top stories:

Adidas UK missteps with automatic Twitter replies

Adidas UK launched a Twitter campaign to promote the launch of its Arsenal jersey. Social media users who tweeted #DareToCreate or liked the marketing tweets got an automatic reply from @AdidasUK with a photo of the jersey customized with the Twitter handle. The campaign lasted one day before it was hijacked by Twitter accounts with anti-Semitic and racist handles.

Why it matters: Andrew Bloch, founder and managing partner of PR agency Frank, tweeted an important lesson for communicators:

Don’t open your social media efforts to conversation and creativity unless you’re monitoring the activity for trolls and are prepared to roll with internet users’ sense of humor (looking at you, Boaty McBoatface).

Related reading:


A recent Muck Rack survey revealed that most reporters (83%) are on Twitter and 38% say they’ll use it more next year, but the overwhelming majority (93%) still want PR pros to email them their pitches.

Instagram highlights relationships with ‘chat’ sticker

Instagram unveiled a new sticker for its Stories feature, which enables users to invite their followers to a group chat. Though your followers can request to join the chat, you ultimately select the group’s members.

Why you should care: Savvy pros might use this new feature as a type of “digital focus group,” selecting passionate fans to voice their opinions—but most brand managers won’t use it. Instead, it underlines social media platform’s emphasis on relationships, which means your content and engagement strategy must be excellent if you hope to show up on users’ timelines.

Related reading:


The psychological theory of smiling to make yourself happier might not hold water, according to a recent NPR report. That’s not to say you shouldn’t do it in front of your executive or client.

Nestlé debuts recyclable wrapper

On Wednesday, Nestlé launched its YES! snack bars wrapped in recyclable paper. It’s a step toward the company’s commitment to make all its packaging recyclable or reusable by 2025.

Impress your boss: The time has come to evaluate your organization’s sustainability goals and efforts against your competitors. Corporate social responsibility has always been a PR best practice, but it’s becoming more crucial to retaining consumers who want to believe in brands’ missions.

Related reading:


We asked you to weigh in on the future of influencer marketing, but many of you say you aren’t using these powerful online connections.  Is it time to reconsider?



What’s your favorite way to unwind? Tell me (@bekiweki) in my Twitter poll and tweet me your thoughts under the hashtag #MorningScoop.


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