The ad starts out:
Have you ever looked greatness in the eyes– and cried because it was so damn beautiful it hurt your feelings?
If not, you should really get to know Rich Silverstein.
Rich has been inducted into halls of fame—yes, plural. His achievements read like a novel, albeit one written by Stephen King.
You’ve probably heard stories. And they’re every bit as true as they are misleading. He is tough and expects greatness. But he holds himself to the same impossible standards.