Advice on life (and public relations) from grandma

The author returned from a visit with her 92-year-old grandmother armed with advice about life and work.

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As I sat down to write this post, I started thinking about how some of her tips translate easily to the world of public relations:

Travel often. Experience what’s out there and learn from it. My grandmother took every opportunity she could to travel someplace new and can still recall stories from the places she has visited.

If you’re in the business of PR, you had better not be staying in one place. You need to get out and talk to your peers, your customers/clients, your stakeholders and counterparts in every other part of the business (from sales to HR to legal). Listen, learn, and then apply those experiences to improve your communication strategy and results. There was a great post on recently that discussed five ways B2B marketers can do a better job of looking beyond their own universe.

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