After hepatitis C exposure, Colorado medical center launches crisis communications

On July 2, Rose Medical Center in Colorado announced that an employee had allegedly exposed 5,700 patients to hepatitis C, snapping into action the medical center’s crisis communications. “Rose handled the issue as expected, experts say, first by allowing a high-ranking official within the organization to apologize,” Denver Post reporter David Migoya wrote. “Jeff Dorsey, president of HealthOne, which operates Rose, also lashed out at the technician’s breach of trust. Then Rose off…