Agencies wade into making their own products
From software to food products, a few companies whose work mostly focuses on other brands are co-branding some sale items of their own.
• Omelet LA has partnered with chef Betsy Opyt on a line of peanut, almond and sunflower butters under the Healthy Concepts Food Company. Omelet made “a substantial financial investment” in the product, as well as offering marketing support, according to the article. • MRY spun off their proprietary software into Crowdtap, which saw $12 million in venture capital. • Red Tettemer O’Connell & Partners has a 50 percent stake in TuB Gin, and is providing support in distribution, sales calls and product production.
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