Agency creates manifesto against ‘bulls**t’ PR

The founder of Amsterdam-based agency is waging a war against bad communications strategies and tactics. 

Ragan Insider Premium Content
Ragan Insider Content

There’s even a manifesto, and it’s a must-read for PR pros out there.

In an email to PR Daily, Fountain, who heads up from Amsterdam, labels his manifesto “a call to arms for all communication professionals, journalists and entrepreneurs to join us in our cause: to declare a war on the empty message.”

Specifically, Fountain is raging against “messaging sans-substance” and “lame PR we are requested to perform.” His manifesto calls for PR pros “to oppose spin-doctoring and to loathe spamming”:

We be [sic] no lazy ones that send masses of meaningless [buzzwords]. We stand against the fake [bulls**t] that corporations ask us to swallow hook, line and sinker.

That’s all well and good, but how? We all need to pay for our rent/mortgage/Chipotle, right?

Fountain encourages readers to communicate “with a purpose and messaging with meaning.” You should also listen to customers, and have a conversation.

Sounds simple enough.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.