There’s even a manifesto, and it’s a must-read for PR pros out there.
In an email to PR Daily, Fountain, who heads up PR.co from Amsterdam, labels his manifesto “a call to arms for all communication professionals, journalists and entrepreneurs to join us in our cause: to declare a war on the empty message.”
Specifically, Fountain is raging against “messaging sans-substance” and “lame PR we are requested to perform.” His manifesto calls for PR pros “to oppose spin-doctoring and to loathe spamming”:
We be [sic] no lazy ones that send masses of meaningless [buzzwords]. We stand against the fake [bulls**t] that corporations ask us to swallow hook, line and sinker.
That’s all well and good, but how? We all need to pay for our rent/mortgage/Chipotle, right?
Fountain encourages readers to communicate “with a purpose and messaging with meaning.” You should also listen to customers, and have a conversation.
Sounds simple enough.