Good thing the U.K.-based PR agency 10 Yetis highlighted five of the best PR stunts ever—including the epic “Accident Avenue” from insurance website Confused.com.
10 Yetis explains:
“Last year, insurance comparison website Confused.com released information about the most accident-prone streets in the U.K., based on those with the most car insurance claims in the last five years. Somerville Road in Worcester, England, claimed the title and, overnight, Confused.com transformed the road by bubble-wrapping everything from the cars and trees to pavements and garden gnomes, using 1,500 sq metres of the stuff. The street was also rebranded as ‘Accident