Aggressive PR campaign saves hospital

When Anne Saile, CEO of Bellevue Woman’s Hospital in upstate New York, heard in fall 2006 from a reporter that the state planned to shutter the hospital, she took immediate control of the story. “Within 24 hours, she had launched a public relations campaign with the theme ‘Bellevue is here to stay’ and the message that closing the … hospital would threaten women’s health care in Schenectady County,” reported The Business Review . “That effort succeeded to g…

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