Ahead of IPO, Facebook chooses firm to handle investor relations

Although the announcement isn’t official, AllThingsD reports that Facebook will likely name The Brunswick Group.

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Facebook, which is widely expected to be filed by April (and hasn’t even selected its investment bankers yet), reportedly chose a firm to handle its investor relations.

Although it has to be officially announced, Kara Swisher of AllThingsD reported on Friday that Facebook has selected The Brunswick Group, which edged out rivals Sard Verbinnen & Co., Joele Frank, Wilkinson Brimmer Katcher, and Kekst and Company.

Swisher added that the Brunswick Group had a leg up on the Facebook opportunity because it worked with the social network a year ago, when Goldman Sachs took a piece of the social media company and made shares available to some of its high-net-worth investors.

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