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Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.

Hello, communicators:

The Atlantic’s Kate Cray and Katie Martin published a “Corporate Buzzword Battle,” pitting jargon terms against one another in a March Madness-style bracket:

Corporate lingo is like ASMR, “but instead of giving you those relaxing tingles, it just makes your skin crawl and puts a chill down your spine,” one reader wrote.

Posted by The Atlantic on Tuesday, May 5, 2020

Cray wrote:

Several readers raised a compelling point: What if these words aren’t so bad after all? Some defended their simplicity. “What else are people supposed to say? ‘Let me dial your phone number so we can converse about a relevant work related topic’?” Ryan Freeman asked. That justification made sense to Karlee as well. “It’s an understandable ‘script’ when you need to communicate a meaning quickly and smoothly,” she explained—benefits that are even more important with so many meetings occurring remotely now.

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