Paul Hiebert
The Scoop: Why DoorDash’s FIFA World Cup social campaign didn’t deliver
Plus: Apple explains why it’s raising prices; how even financial filings can tell a brand’s story.
Daily Scoop
Courtney Blackann
The Scoop: Levi’s and Heinz are stealing the World Cup spotlight
Plus: U.S. zoos respond to wave of false threats; Polaroid leans in to anti-AI marketing.
Allison Carter
The Scoop: Starbucks in South Korea shutter early for training amid ‘Tank Day’ fiasco
Plus: Recipe makers push back against AI slop; Satya Nadella positions Microsoft as a pro-human AI; Bed Bath & Beyond hunts for oldest coupon.
Courtney Blackann
The Scoop: Etsy tells customers to ‘Shop Other Jeffs’ ahead of Amazon Prime Day
Plus: Study finds major trust gap in brand messages that use AI; Oatly changes strategy to focus on events, collabs.
Paul Hiebert
The Scoop: Prediction markets crack down on partnerships with influencers spreading election conspiracy theories
Plus: Ben & Jerry’s co-founder accuses parent company of muzzling the brand’s voice; Tom Brady’s coconut water aims to go viral with a controversial name.
Courtney Blackann
The Scoop: The American Diabetes Association explains removal of scientists from conference
Plus: The internet is divided over HelloFresh’s Pride post; Cracker Barrel earnings show promising signs of brand recovery.
Allison Carter
The Scoop: Tim Cook makes a play for his legacy at final WWDC
Plus: CCOs are getting more powerful; it’s getting harder to track AI influencers; Chase shows off power of PR with Times hit.
Allison Carter | Courtney Blackann
The Scoop: ’60 Minutes’ wages war of leaks as new EP, existing staff clash
Plus: Brands take smaller role in Pride; Uber puts limits on AI use due to cost; T-Mobile seeks to become a lifestyle brand.
Allison Carter
The Scoop: Patagonia’s legal fight with a drag queen becomes a PR nightmare
Plus: DuckDuckGo makes search play based on choice; what happens when you neglect top-of-funnel.
Courtney Blackann
The Scoop: Hidden Valley Ranch’s job posting sparks major fan excitement
Plus: Coors Banquet launches beer-infused jeans with Wrangler; brands adjust prices to adapt to consumer financial woes.
Paul Hiebert
The Scoop: Ferrari tries to message electric car as market value plunges $5 billion
Plus: BP ousts chairman while proclaiming stability; Spencer Pratt’s campaign for LA mayor has new media twists.
Paul Hiebert
The Scoop: Companies sound the alarm as consumer sentiment plunges to new low
Plus: California Gov. Newsom signals he’s serious about protecting workers from AI; the messages boosting brand reputation.
Courtney Blackann
The Scoop: Kickstarter admitted it ‘botched’ adult content policy change
Plus: Everlane faces backlash after reportedly being sold to SHEIN; NPR layoffs due in part to declining search traffic.
Allison Carter
The Scoop: Students booing AI at commencement signals a larger shift in perception
Plus: The comms strategies of the LIRR strike; be careful saying ‘World Cup.’
Paul Hiebert
The Scoop: As hantavirus concerns grow, U.S. officials downplay concerns of a new pandemic
Plus: CEOs signal openness to business with China; the TikTok-fueled drive to buy Spirit Airlines.
