Marketing Airbnb’s new logo prompts claims of theft Observers have noticed similarities between the travel-rental company’s new ‘Belo’ logo and other companies’ marks. If your brand is working on a new logo, take note. By Matt WilsonJuly 18, 2014 SHARE Ragan Insider Premium Content Looks like @airbnb‘s new logo is a copy of http://t.co/NIcVtmk1oZ pic.twitter.com/bSMcBjVXar — Jad Limcaco (@jadlimcaco) July 16, 2014 I can’t be the first to notice that @Airbnb‘s new logo is the @gowalla kangaroo’s ears upside down right?@jw pic.twitter.com/8VDFAgLBap — Filip Mares (@filipmares) July 16, 2014 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.