Airport’s brand journalism news service takes flight

A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger.

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Two Boeing jets crash, killing hundreds. A national pilot shortage looms. Drone sightings close London’s Gatwick Airport.

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises.

Yet when you’re out to make your mark as an industry leader, such issues are precisely the kind of things you must address.

“Those are happenings that affect our industry,” says Paul O’Rourke, vice president of marketing. “As a thought leader in aviation, it’s important to provide our perspective on it.”

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