It sent a few people into a tizzy. They aired their displeasure at yet another change made to the platform.
Facebook isn’t owned by its users, even though Mark Zuckerberg and his team tell us otherwise every chance they get.
People should remember that you are essentially “paying rent” to have a presence on Facebook and that Zuckerberg is the landlord.
Instead of waxing lyrical about the importance of investing in channels you truly own, let’s take a look at the major changes Facebook has instituted in 2013. Past, after all, is prelude.
1. Graph search. Facebook updated its search function to highlight key areas of the platform including people, places, photos, and interests
2. The new News Feed. The biggest change made in 2013, Facebook updated the primary news feed look and feel to better align with the mobile product.