Amazon boosts its ‘influencer’ efforts with new program

Those with large online followings and engaged social media communities can apply for a personalized URL, and purchases from that link credits the partner with a portion of the sale.

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Social media celebrities are signing up with the online retail giant to start up their own stores. If it works, it’s a win-win: The internet-famous folks get a cut of the proceeds, and Amazon brings their legions of fans to the site.

As these influential partners already have a huge following baked into their personal social media profiles, it’ll be easy enough to show them exactly the types of products they use on a regular basis. Those with large online communities can apply for an invitation here.

Amazon explained:

The Amazon Influencer Program is exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content. An intuitive vanity URL makes it easy for customers to find, browse and buy the products introduced to them through social media influencers. The program allows influencers to earn fees for purchases they drive through their social media platforms.

The company said that only social media users with “large followings” will make it into the program, but didn’t list follower numbers or specific criteria.

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