Amazon, Google among brands to register ‘.sucks’ domains

Since the announcement of ‘.sucks’ in March, quite a few brands and organizations have snatched up domain with their trademarks in the names.

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In March, the “.sucks” domain launched, leading us to speculate how brands would react (i.e. Would they purchase their own .sucks domain?).

An initial sunrise period allowed trademark holders to reserve their .sucks domain for $2,500 per domain. This led many to criticize the domain as nothing more than brand blackmail—pay Vox Populi, the company that is the registrar for “.sucks,” $2,500 or else!—but it looks from the list of registrants that it worked.

Some of the most notable brand names registered their “.sucks” domain, along with celebrities, politicians, sports teams and government agencies.

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