Amazon on $15/hour wage: ‘We listened to our critics’

The company is hoping to bolster its reputation by increasing hourly pay for workers in warehouses and distribution centers. Here’s how it’s sharing the message.

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Amazon wants to change its reputation as an employer.

The company has been the target of several investigations into workplace complaints and employment practices. Now, Amazon wants to show its compassionate side—and is willing cough up some serious cash to do it.

Amazon announced that it would raise all base hourly salaries to $15 an hour, the benchmark many advocates have pushed for in the fight over the national minimum wage.

Amazon announced the change in a blog post, which read in part:

Amazon today announced it is increasing its minimum wage to $15 for all full-time, part-time, temporary (including those hired by agencies), and seasonal employees across the U.S.—effective November 1. The new Amazon $15 minimum wage will benefit more than 250,000 Amazon employees, as well as over 100,000 seasonal employees who will be hired at Amazon sites across the country this holiday.

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