Amazon stirs social media pot with tongue-in-cheek hashtag

The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.

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A good hashtag is crucial for social media marketing.

Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and promotions and can help users find your content. However, it is important to choose hashtags wisely.

Most marketers try to find unique but searchable terms that will give their posts wider reach.

Amazon made waves with its moniker for the third season of its streaming TV series about cars.

#amazonshitcarshow you guys…hmmm… are you sure about this hashtag?

— Mars (@MarsPark_) January 17, 2019

The TV show, a program created by former “Top Gear” presenters Jeremy Clarkson, Richard Hammond and James May, takes an adventurous and often humorous approach in its quest to appreciate the car with customer reviews, stunts and cross-continent adventures.

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