How to ensure your hashtags have the maximum effect

You fret endlessly about optimizing content, SEO and visual design. Are you putting the same amount of effort into this ubiquitous digital calling card?

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Most people are familiar with the idea or concept of a hashtag.

You can thank Jimmy Fallon and Justin Timberlake for their hashtag skit on”Late Night with Jimmy Fallon” for the popularity of hashtags; the word hashtag was even included in the Oxford dictionary in 2010.

The digital tag appears on almost every social media channel because it is used to categorize content and social media posts, and it is easily added to any content: just add the “#” sign before a single word or phrase.

The tool is an effective way to boost your brand message, ensuring your content and social media posts are discoverable. Plus, it can grow your audience beyond just your followers and reach people with common interests.

When someone adds a hashtag to their social media post, it can be indexed by the networking platform and will be searchable and discoverable by other people; when someone clicks on a hashtag, the social network directs the user to list of all posted content with that hashtag.

How can organizations use this tool to drive engagement and get their content in front of more eyeballs?

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