American Airlines shows support for hub’s Cubs

The company has more ties to Chicago than many consumers might think—including a link to its Northside baseball team. Here’s how marketers became part of the red-hot Cubs conversation.

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Sometimes all it takes is a creative concept—and a trending photo—to gain notoriety with consumers online.

Brand managers at American Airlines exemplified their digital know-how—and Chicago connections—by tweeting about their Cubs-inspired décor on a recent flight from Chicago to Los Angeles. The Chicago Cubs traveled to Los Angeles last Tuesday to face off against the Dodgers in the National League Championship Series.

Although American Airlines is headquartered in Fort Worth, Texas, its website states that its roots date back to Chicago in 1926.

American is also the official airline of the Chicago Cubs, the Chicago Tribune reports. The carrier acquired that designation from United Airlines last February.

From the Tribune:

[It’s] strictly a marketing agreement and doesn’t require the team fly American. When the sponsorship deal was signed last year, Fernand Fernandez, vice president of global marketing, said American wanted to be “Chicago’s hometown airline.”

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