American Apparel, Barneys turn to non-traditional models for campaigns

A handful of brands are getting on board with a trend to hire models—some older, some disabled, some transgender—that look different from the established norm.

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The campaign consists of photographs of 17 transgender people from varying countries and of different races, paired with their personal stories. Photographed by Bruce Weber, many of the models are pictured with a supportive family member; they’re dressed in brands such as Balenciaga, Derek Lam, and Yves Saint Laurent.

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