American Apparel says casting call with off-color terms does not represent brand

A leaked email from agency Photogenics says the company doesn’t want ‘Instagram hoes’ in its ads.

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If you’re a generally decent human, this post may leave you wondering, “What’s an Instagram ho?”

That’s because some folks work at an agency called Photogenics explicitly do not want “Instagram hoes” at their casting call for American Apparel models. A leaked email reveals their preference—and it comes in the wake of American Apparel ousting its founder and former CEO, Dov Charney, for (what else?) sexual misconduct allegations.

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