Amid COVID-19 shutdowns, race-related protests and economic turmoil, communicators often feel pressed to respond quickly.
What’s missing, for most, is a collegium of experts: a wide range of fellow communicators willing to sound out ideas, critique messages and help navigate stormy waters.
In response, Ragan Communications is launching Ragan’s Communicators Roundtable, a virtual forum for sharing the latest groundbreaking tactics, insights and business solutions for midlevel communications professionals.
Rather than sit at the feet of experts, communicators can grab a colleague and have a conversation at a time when conferences and business travel are impossible. Participants can brainstorm messages and gather ideas on whether that CEO letter about the latest crisis rings true or sounds tone-death.
“The Communicators Roundtable is for smart and curious communicators who understand the unique value of peer-to-peer feedback and idea-sharing, especially during this time of imposed isolation,” says Diane Schwartz, CEO of Ragan Communications. “The role of the communicator is changing profoundly and there’s nothing better than exchanging strategies and tactics from colleagues at trusted brands.”
Advising each other
This subscription is open to associates, managers and mid-level directors at corporations, nonprofits and PR firms worldwide, enabling communicators from diverse fields to offer their unique perspectives and ideas.
Benefits start with twice-monthly virtual meetings, allowing members to discuss important issues—including crisis response—and sort out ideas in a safe environment. Add to that access to the Roundtable Online Forum, as well as chats and discussions with fellow participants, where colleagues from various industries and organizations can swap ideas.
Ragan roundtables have been proven to be successful venues for communicators seeking input from their colleagues on campaigns, statements, strategies and other aspects of their work.
“Not only did I come away with new ideas and energy,” one participant says, “I gained 25 colleagues I can call on when I’m facing a communications dilemma or just need to vent. It’s a great group, and I’m honored to be part of it.”
Despite the emphasis on roundtable exchanges, there is also expert guidance. The subscription includes advice from Ragan’s council of experts, who will participate in meetings and offer guidance and mentoring to subscribers.
Participants also receive premium content, an Annual Salary Survey Report and Crisis Communications Guidebook, a free subscription to the Stuff That Works newsletter and other advantages.
Given the tumultuous times, upcoming twice-monthly virtual meetings will address crisis-related topics communicators are eager to discuss:
- July 14: Crisis communications, brands taking a stand, new skills for communicators
- July 28: Media relations, measurement, employee communications and integration of PR and internal comms
- August 11: Reputation management, social media strategies, content marketing and writing strategies
- August 25: Business fluency, internal communications, crisis and change management
For those interested in ending their professional isolation, seats are limited. Apply now.