Amy’s Kitchen responds through social media after recall
The organic food company explained the situation through press releases, but community managers are answering consumers’ questions and concerns individually through Facebook and Twitter.
The company announced this week that it had voluntarily recalled 74,000 cases of frozen food items over some potentially Listeria-tainted spinach. The company launched amysrecall.com, which has official statements explaining the voluntary recall and a list of the affected products.
The company also used social media to communicate the recall, posting the following on its Facebook page:
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