Featured An amazing—and brave—way to handle a negative Yelp review There’s a reason this is one of the best restaurants in America. It’s PR is just so damn clever. The food’s pretty good, too. By Kevin Allen@kevin_j_allenFeb. 15, 2011 SHARE A negative review is usually nothing to be proud of—unless you’re the award-winning Chicago hotspot Longman & Eagle. The restaurant, which was named one of Esquire’s best new restaurants of 2010, printed a lovely new postcard consisting of a particularly negative Yelp review — terible punctuation, and all. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.