An amazing—and brave—way to handle a negative Yelp review

There’s a reason this is one of the best restaurants in America. It’s PR is just so damn clever. The food’s pretty good, too.

A negative review is usually nothing to be proud of—unless you’re the award-winning Chicago hotspot Longman & Eagle.

The restaurant, which was named one of Esquire’s best new restaurants of 2010, printed a lovely new postcard consisting of a particularly negative Yelp review — terible punctuation, and all.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.